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While we always look forward to those big name collaborations H&M do, we’re often even more impressed by the smaller niche labels the swedish super-brand pairs up with. 
Featuring only eight men-only items, each limited-run piece is inspired by the sport’s retro, Beach Boys heyday of the Sixties. Better yet the items are part of H&M’s recently relaunched Conscious Collection, meaning that whether you go for the zip-up hoodie or the bear-emblazoned yellow loopback, each item is made from sustainable materials.

While we always look forward to those big name collaborations H&M do, we’re often even more impressed by the smaller niche labels the swedish super-brand pairs up with. 

Featuring only eight men-only items, each limited-run piece is inspired by the sport’s retro, Beach Boys heyday of the Sixties. Better yet the items are part of H&M’s recently relaunched Conscious Collection, meaning that whether you go for the zip-up hoodie or the bear-emblazoned yellow loopback, each item is made from sustainable materials.

ajde leto sto pre :)

ajde leto sto pre :)

fresh cut selfie

fresh cut selfie

Bag du jour Gledam ovu H&M vikend torbu iz njihove specijalne Spring kolekcije od trenutka kada je stigla u radnju. Šta me je ubedilo da je konačno i pazarim? Iznenadni pljusak koji je pretio pamučnom cegeru u kome sam nosio danas sve neophodne stvari.

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